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如何解决品牌曝光不足客流量少的难题?

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如何解决品牌曝光不足客流量少的难题?

时间:2020.04.29

发布:管理员

阅读:96

摘要: 品牌营销是获取潜在访客的有效途径,发动网民的力量在新媒体矩阵上进行品牌传递,可以帮助企业从各平台获得流量及品牌曝光,挽回大量潜在用户。...

第一:借助热点事件造势思维

互联网时代信息传播速度快,基本上每天每月都有热点事件在发生,甚至包括五一劳动节,十一国庆节,圣诞节,春节等各大节日亦成为了很多商家营销庆典。

这个时候,企业把热点事件与自身产品高度结合,一方面各种节假日是大众关注的,能够个“蹭热度”,提升曝光量,达到引流的效果;另一方面,如果你文案与产品够好,很有可能在这个时间内被网友转发,不但利于产品传播,还为品牌宣传也起到了正面作用。

第二:用情感打动用户思维

人是感性的,不知道大家是否还记得多年前央视的一条公益广告,说的是一个孩子看见妈妈给妈妈的妈妈打洗脚水洗脚后,也颤颤巍巍的打了一盆水,端到妈妈旁边给妈妈洗脚。那个小小的身影以及标语“父母,是孩子最好的老师?!贝ザ撕芏嗳说哪谛?。

所以不妨试试利用情感的力量提高品牌曝光度与美誉度。

第三:与用户多互动,具有娱乐性思维

互动性可能大家比较熟悉,现在很多企业都有自己的短视频、自媒体等平台,给了用户更多互动的机会和互动空间,巧妙的利用互联网的优势,拉近了与消费者之间的距离,增强了用户粘性。

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