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如何組建線上電商團隊?

時間:2020.04.29

發布:管理員

閱讀:87

摘要: 制造企業組建一支高效的線上業務團隊需要具備一套成熟的電商開展模式和全方位一體化的電商服務體系,向行業標桿學習就是一種快速的學習方法。...

根據公司電商業務發展所在的不同階段、不同規模,電商團隊的配置會有非常大的靈活性,可以是由1~2個人組成的簡單結構,也可以是多個事業部幾百名甚至幾千名員工組成的復雜架構。

1、在初創階段

企業首先需要的是架構系統和業務策略,所以需要的是有一兩個對業務精通,然后具備項目運營管理才能的核心人員,這樣可以明確方向、理清思路,同時組建團隊的核心骨架。

2、發展階段

企業需要立足一套成熟的運營體系,包括流程制度體系、激勵體系、企業文化體系和培訓體系,不斷擴充及培養人才,這樣才能隨著業務發展,不斷壯大與業務匹配的運營團隊。

3、進入成熟階段

企業一是要優化流程和管理制度體系,另外就是不斷挖掘現有人員的潛能,同時通過優勝劣汰來保持團隊的活力。

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