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“云监工”又上线了!直播这么火,制造企业也能用起来!

“云监工”又上线了!直播这么火,制造企业也能用起来!
时间:2021.01.28 发布:管理员 阅读:184
摘要: 近日来,“云监工”又火了! 为安置隔离新冠病例的密切接触者和次密切接触者,石家庄黄庄公寓隔离场所建设工作正争分夺秒地抢建。如同去年武汉疫情期间,广大网友“云监工”火神山医院、雷神...

? 近日来,“云监工”又火了!

? 为安置隔离新冠病例的密切接触者和次密切接触者,石家庄黄庄公寓隔离场所建设工作正争分夺秒地抢建。如同去年武汉疫情期间,广大网友“云监工”火神山医院、雷神山医院的建设进度一样,有上千万网友正在关注石家庄地区的隔离场所搭建。

? 不同于淘宝直播间的刺激紧张,这种直播方式无剪辑、原生态,远在屏幕外的网友都能真实感受到搭建场景,更具有信赖感和参与感。

图一

图|源自南方都市报

? 同样,如果将直播场景切换到搬到工厂车间、生产线,那又会是怎么样的体验?对制造企业来说又是什么样的改变呢?

01

打造透明工厂

将直播场景搬到生产车间

? 企业全方位直播的背后,是企业对产品自信开放的态度。

? 没有快速剪辑的镜头,没有精美的后期制造,将生产车间的生产、包装、运输等环节实时呈现,能够让消费者近距离观看和了解,并对企业有进一步的了解和信任,使企业品牌形象得到提升。

图二

洽洽瓜子全球直播图|源自网络

? 洽洽瓜子在2020年进行了全球直播活动,受到百万消费者的认可,让国民品牌洽洽的品牌实力和国际影响力又上一个台阶。

? 此外,还有海尔、现代牧业等传统生产制造型企业,将生产装配过程毫无保留地展现到消费者面前,是深度参与即将到来的工业变革4.0的重要一步。

02

开启直播验厂

实现全球客户云接待

? 针对普通消费者,企业可以通过“云监工”建立企业权威;针对采购商,企业还能够通过“直播验厂”,打破传统线下活动时空限制,提升成交率。

? 如今,河北疫情复燃,国外疫情持续泛滥,对于以线下交易为主的制造企业来讲又是重重一击。特殊时期,企业就应该充分发挥线上渠道的优势。采购商无法亲自来验厂,就搭建工厂直播,让采购商能远程观看工厂环境、生产车间、生产流程等,消除采购商心中疑惑,建立深度信任。

? 为此,悉知科技针对制造企业提供了实景在线直播服务,通过视频直播的形式,实时展示企业生产现状,让预约参观不受时间和空间限制,具有便捷性、可操作性等优势。

动图三

实景直播案例|源自悉知科技

? 除此以外,还配套有全景VR展示,将企业真实环境及产品通过技术手段还原到线上。其中,还可内置企业宣传片、产品介绍片等内容,点击即可观看,向客户直观、真实地展示企业实力,区别于竞争对手,更快获得客户信任。

动图四

全景VR案例|源自世邦科技

03

悉知实景直播

如何助力企业营销增长

? 悉知团队拥有丰富的制造业服务经验,为了使实景直播成为制造业高效的互联网营销工具,我们特意优化了制造业营销使用场景。

? 首先,这套工具可以加入到企业官网中,采购商通过电脑端就能远程参观工厂;其次,还可以加入到微信公众号的下拉菜单中,发布到微信朋友圈;也可以生成外部链接,业务人员直接通过链接分享等方式就能展现公司实力。

? 针对制造企业的隐私?;?/strong>,我们也做了考虑,管理员可以通过设置密码进入的方式,屏蔽部分竞争对手进入工厂直播,避免窃取相关资源。

图五

客户案例截图

? 介绍到这里,可能有的朋友会问,这样的新产品价格会不会很贵?其实不是的,我们会根据企业需求设置直播点位和全景照片数量,平均企业投入仅几千元,就可以获得这样的一套全景直播,详细的报价加微信聊吧。

?

微信图片_20210128135249

添加好友后发送"直播"咨询

? 最近,5G网络建设加速落地,新冠疫情叠加,企业寻求实景直播这种网络化、数字化的营销方式来连接客户,无疑是正常的选择。

?

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